The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on intention continue making purchases via social commerce. Indonesia is ranked 4th in world for most active online users media. Thus, it necessary investigate those variables. Background Problems: Social networks contribute trading by providing platforms The author chose concept and linked users’ trust Novelty: Trusting variables are fundamental shaping behaviors, but no prior research has investigated effect make presents new that provides comprehensive model related Research Methods: uses purposive sampling people who required have media accounts made commerce at least once with data taken from surveys. Structural Equation Modelling (SEM). Finding/Results: proves all supported significant, there one hypothesis not (H4). Empirically, this indicates necessarily engaging shopping using their Conclusion: insights into potential role driving continuing context research. We suggest sellers need give customers-to-be more frequent wider product reviews information so they can get results terms stronger image motivate them